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You've chosen a great promotional
product, now how do you make sure your logo looks good
on it and it reproduced correctly?
We have put together the following
information to assist you in sending us correct artwork.
If you have any questions please contact
us.
How do you require artwork?
We require finished artwork in the form of an EPS vector
file. In addition, it would be great if you could supply
us with a JPEG. Any art developed by Red Fish
will incur charges, we will confirm charges before we
proceed. Set up charges are separate to artwork charges.
We DO NOT accept the following formats; files created
in Word, Excel, Publisher and MS Paint, Tiff and Bitmap
file types, Tiff and Bitmap file types, faxes, photocopies,
business cards or letterheads.
Why do you require EPS file types?
EPS stands for Encapsulated Post Script. It is a graphic
file format that supports both PC and MAC images.
When we are branding or imprinting products for clients
we require their artwork in EPS format. The reason for
this is that EPS format enables us transfer artwork
between programs. EPS essentially a vector map of your
logo, the text and images are 'mapped on the XY axis'.
This allows the decorator to change the size of you
logo without losing resolution and also means that we
do not have to have the same fonts on our computer as
the person who sends us the file. The image below shows
the vector "map" of the words red fish marketing;
A number of programs will save or
convert text and vector art to EPS format, including:
* Adobe Illustrator
* Inkscape
* Ghostscript
* PhotoShop (some later versions)
Sometimes clients tell us they can't open their eps
file, this is because they don't have one of the programs
above. However, you should be able to see a thumbnail
of the EPS using Windows Explorer.
What if I don't have any artwork?
If you can't find an acceptable electronic file that
meets our requirements, you can probably ask the person
who created your logo for a vector file and have it
emailed to us. If you need a logo designed please let
us know and we will provide you with a quote.
Remember, artwork should never get in the way of doing
a promotion. If you don't have artwork in a format we
can use, it's not a problem. We will redraw it as an
EPS for a small fee. We'll tell you up front what the
additional charges will be.
Artwork with colours
Most of our decoration methods offer the opportunity
to closely match the imprint colour to a specific requirement.
Our customers who require specific matches provide us
with a "PMS" colour number for each colour
in their artwork. PMS stands for Pantone Matching System
®.
If your logo is to be embroidered, we will select a
thread which most closely matches your PMS colour and
you will have the opportunity to see this choice when
you approve your swatch.
Due to the nature of ceramic colours, we cannot guarantee
an exact or identical match. The colour of the item
will further influence the colour of the imprint.
For more information on pantone colours and how many colours there are in your logo.
Artwork with text
We recommend that all text be converted to outlines
where possible. If not, all fonts, font suitcases, printer
fonts and screen fonts must be included with your art.
Please note that the smallest text size that can be
imprinted is typically around 6-8 pt with some exceptions,
for embroidery letter should be non-serif and at least
6mm in height. It is often necessary to modify or drop
text entirely for small imprint areas.
Where do I send my art?
The fastest way to send us artwork is to email it to
info@redfishmarketing.com.au
Your artwork can also be supplied on 3.5" floppy
or CD. Mail to:
Red Fish Marketing Pty Ltd
Locked Bag 2000/103
Surry Hills NSW 2010
How long will Red Fish store my artwork?
Saved artwork will be saved for up to one year.
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